Tagged: typography

Presentation – Round 2

The feedback I got from the last presentation was to begin to look at design ideas and what I could use to create something that shows example of the change in language.


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After our first presentations yesterday, we got a small amount of feedback from the tutors. I presented about what I think my prospective outcomes of the final project may be, and what methods and approaches I will be taking to get there. I have inserted the slides from my presentation below, so you can see exactly what I told them. The feedback was helpful, they suggested that I may look at contemporary  grammar and how it  has changed and developed, and perhaps celebrate that, rather than just promoting correct grammar in a straight forward campaign.

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Learning Types

To begin my research, I am looking at different learning types that help people to understand something they are trying to learn. The three major leaning types are, Visual (see), Auditory (hear), Kinesthetic (touch).It seems that everyone uses at least one of these learning types, and some people use two, or even all three to engage in learning. This is something I am going to have to consider very carefully when designing, as I will need to appeal to each type of learner. Here is a short explanation of each learner type.


MA Major Project Brief

“For my major MA project proposal, I intend to carry on my studies into the sensory values of analogue print, specifically letterpress. I intend to produce a range of five prints relating to each of the senses: taste, sight, touch, smell and sound. This is purely a promotion of analogue print to will hopefully engage an audience in  the value of hand-printing. The message I hope to convey in this work is one of aesthetic appreciation, and also to raise awareness and inform about printing history. I hope to take on the mantle of curator of the modernisation of letterpress and its inherent value. Letterpress is important to our culture and our history and I feel that in semester three I would like to broaden the awareness of this intriguing process and its revitalisation. I hope, in semester three, to expand on my findings and produce graphic work steeped in the historical approach of offset printing but taken to a new level using sensory factors. For example, I may use edible inks and paper to create prints that are new experience to the user, something that is not  associated with letterpress currently. Using food to create typographical designs may be a path I will follow. Although I have ideas about the work I will produce in semester three, there is no final conclusion yet, as I am still developing my ideas, methods and theories, and will continue to expand them over the summer period.”

This was what I had written at the end of semester two for my MA Project Proposal, however after four months of thinking, re-thinking and developing, I have a decided to take a slightly different route to what I had originally intended. After reflecting on the proposal, I have come to the conclusion that the methods I use had begun to take over what should be there as content. So as a result of that, the context in which my MA major project shall be different to the original idea of a simple promotion of print. It needs a purpose.
Something I feel strongly about is spelling & grammar and its correct use, so I thought that a good path to go down was to create a document, still incorporating the print aspect of my designs, that gives adults that have left school and cannot remember/have never learnt to use grammar & spelling properly. I feel it is a strong issue currently that the use of the English langue is sliding, and this could be a helpful solution. Even though this is a new project idea, I will still draw on my previous research about print and also the sensory aspects I had begun to develop at the end of semester two, as they will help determine the type of learning that best fits the audience. I shall begin this project with some initial research about how spelling & grammar is received in society today.